As Vice President of Branding and Marketing for Outdoor Living Brands, a fun part of my job is speaking with new business entrepreneurs around the world who are considering investing in one of our outdoor living franchise concepts. Last week I had four such telephone conversations (assisted by WebEx technology so they could see my desktop) to discuss marketing opportunities in our available territories for Archadeck (America’s leading builder of decks and custom outdoor living spaces), Mosquito Squad (America’s leading mosquito and tick control franchise) and Outdoor Lighting Perspectives (America’s leading architectural and landscape lighting franchise for both residential and commercial clients).

But it’s the third conversation that comes to mind this morning as I write this. While reviewing the Archadeck branding and marketing system to this potential new Archadeck franchise owner in Texas, I noticed that he was especially attentive…and silent. When I asked if he had any questions, his response was “uh…no…I’m just overwhelmed with happiness.”

As a lifelong entrepreneur who has started and operated many successful businesses throughout his illustrious career, he said that our Archadeck marketing system was like a dream come true. “I know how to start and run a success business…but I fall short when it comes to knowing how to market them.”

For anyone interested in becoming a franchise owner within the Outdoor Living Brands family of outdoor living concepts, the good news is that the innovative and thorough marketing system that supports and guides local Archadeck businesses is also true for Outdoor Lighting Perspectives and Mosquito Squad. Each of our brands has a proven system of marketing and lead generation tools to help new franchisees launch and successfully run their outdoor living business. In addition to continuously updating our catalog of marketing and lead generation artwork templates (for brochures, sales sheets, door hangers, postcards, vehicle signage and much, much more) our in-house marketing team of strategists, copywriters, graphic designers and creative thinkers are always available to support our franchise owners to help bring their marketing vision to life.

For example, with Lyme disease reaching epidemic proportions throughout many areas of the United States, our franchise owners in the Washington DC area, Rhode Island, and Northern Virginia have asked us to help articulate new strategies to communicate how well Mosquito Squad barrier sprays kill dangerous and annoying mosquitoes and ticks. These strategies include conventional media executions in print, broadcast and direct mail, as well as more forward-thinking ones in interactive social online media.

Well, that’s it for today. My blog posting rule is with morning coffee on weekends…and I just finished my second cup. If our paths should cross again during a discovery phone call as you explore an Outdoor Living Brands new business franchise opportunity, I look forward to speaking with in person. All the best.

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