As consumers, we all like to do business with companies that we already know, like and trust.  This basic statement is part of our strategic rationale in building the multi-branded franchise offerings under the Outdoor Living Brands umbrella organization.  To learn more about the benefits for franchisees of our strategy of assembling three leading franchise brands – Archadeck, Outdoor Lighting Perspectives and Mosquito Squad – all under one company, check out this article,

Multi-Unit Growth Through Multiple Brands“, that I wrote for the October issue of the International Franchise Association’s (“IFA”) Franchising World magazine. Or, to see the article as a pdf file, click here:  2009-10-30 Franchising World – Grandpre Article.

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