Home and garden shows showcase a wide array of products and services for consumers.  Frequently scheduled in the spring and summer, local home and garden shows can be significant in helping you build a strong list of prospective clients. 

Outdoor Living Brands works with Franchisees to understand how important these events can be to the overall marketing strategy of their business.  Taking time to properly prepare for these events is crucial.  Consider the audience you are trying to reach and design your area accordingly.

A nice presentation will draw attention to your products or services, and having the right person representing your business is extremely important.  Work with and coach these individuals to make sure they are knowledgeable about your business, and have the professional demeanor you want to portray to potential clients.  You only have one chance to make a first impression.

When utilized properly, your efforts at home and garden shows may result in a number of new leads.  Remember, you have made that first impression, and now the follow-up on those leads must be just as impressive.  If you find yourself overwhelmed with clients, it is a good problem to have.  Reach out to those clients as quickly as possible to let them know how important their business is to you.

Home and garden shows are a great way to promote your business, and with the proper execution and follow up, you will find the marketing investment well spent.  Research the events in your area, and you may find multiple opportunities in the outdoor living arena.