franchise business


When considering a franchise opportunity, you may want to think outside the box.  Often people looking at business opportunities search inside their current skill set or trade.

Carpenters look at construction related franchises, electrician looks at franchises in the electrical field, etc.  Consider the other experience you  have and think of how you could utilize that in almost any field.  You may have sales experience, marketing experience, management experience, etc. and none of these skills are “field” specific.

Grady Barnard began to look for opportunities outside his field and shares his experience of getting into the franchise arena below.

“Hi, my name is Grady Barnard.  I am in the Technology field with a great company, but wanted to diversify my income, so after looking at several opportunities decided to go with the Squad. In the end I feel as if this opportunity will give me financial freedom and a better quality of life for my family.

After looking at several opportunities, I decided on Mosquito Squad for several reasons:

  1. Initial Investment
  2. A true need in our area, plus the ability to help others enjoy the outdoors as I do – Mosquito Free
  3. A company (OLB) that has been around for a while with other successful franchise opportunities

So far the company has been a great help getting us started – I think what closed it was the fact they do not take everyone who has money to spend. You go through an evaluation process to determine:

1. if the opportunity is right for you

2. if you are a good fit with the company.

That was big in my mind.  I am looking forward to a big season in 2010.”

As you have read, Grady decided to think outside the box and consider utilizing his skills in an unrelated field to reach his goals.  With the right mind set, the sky is the limit with franchising.

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Recently, I was interviewed by Tom Franz, the Franchise Mentor, on his “Be Your Own Boss” radio show.  We discussed franchising as a vehicle for to be your own boss.  Franchising can be a great way for individuals to pursue a transition in their careers, to take control of their own destiny, and to pursue their business, career and lifestyle objectives through franchise ownership. 

As president of Outdoor Living Brands, I have literally seen dozens and dozens of examples of our franchisees – Archadeck, Outdoor Lighting Perspectives, and Modquito Squad – turn to franchising as the way to take control of their careers and financial futures by investing in a franchise in pursuit of their personal wealth, income and lifestyle goals. 

According to research sponsored by the International Franchise Association,  franchise businesses are up to three times more likely to be successful compared to similar independent businesses.  Over the last twenty year, the franchise industry has experienced exponential growth.  A tremendous number of new franchise businesses have been launched in the last five years alone and there are now over three quarters of a million franchise units driving tremendous job creation across our economy.

If you are thinking about a change in your career and you want to play a part in this growth, consider franchising and consider one of our franchise brands.  While you do, take a look at part of the taping of my recent radio interview on YouTube!

I am delighted to announce that Outdoor Living Brands is participating in the upcoming “Franchising in Virginia – 2010” event in conjunction with our local CBS affiliate (WRTV CBS-6 in Richmond, Virginia) and FranNet.  

The emphasis of this event is to educate business people about franchising as a path to business ownership and taking direct control over their careers.  In addition, selected franchise brands that have continued to grow despite the challenging economic climate of 2009 will be highlighted.  The event will be held on Tuesday, February 23 from 8:30am – Noon at the Sheraton Richmond West Hotel located at 6624 Broad Street, Richmond, VA 23230.  Admission is free.

I will be giving a presentation on Outdoor Living Brands and our three, industry leading franchise brands – Archadeck, Outdoor Lighting Perspectives and Mosquito Squad.  I look forward to seeing you there!

Recently, I filmed several videos to post on YouTube and my company’s website about Outdoor Living Brands and our franchise modelsArchadeck, Outdoor Lighting Perspectives and Mosquito Squad.   These videos help to describe franchising (hopefully with one of our brands!) as a vehicle for individuals seeking to become their own boss and pursue various personal, lifestyle, business and career goals. 

As researched by the International Franchise Association, franchise businesses enjoy success rates up to three times those of independent businesses.  So, if you are considering getting into business for yourself or if you are tired of the corporate rat race, then consider franchising as a way to take control of your own destiny and increase your chances of success!

While many of us our thinking about football with the recent kickoff of the NFL playoffs, at Outdoor Living Brands we are kicking off the year with the Annual Conventions for the Outdoor Lighting Perspectives and then the Archadeck franchise system in Amelia Island, Florida next week.  We hold the Annual Convention for our third brand, Mosquito Squad, later in February.

I look forward to seeing all of our franchisees!  We have great meetings planned for each franchise system to help our franchise owners start strong in 2010.  If you have been thinking about kicking off a change in your life and career, consider franchising as a vehicle to pursue your personal, business and career goals.  I look forward to seeing you at our 2011 Annual Conventions!

Fewer than half of U.S. workers are satisfied with their jobs, the lowest level since record-keeping began 22 years ago, said a report released on January 5, 2010.  What are people waiting for?  Franchising is the vehicle for people to make the changes in their careers and in their lives!

As published on CNN.com today:

The Conference Board’s survey polled 5,000 households, and found that only 45% were satisfied in their jobs. That’s down from 61.1% in 1987, the first year the survey was conducted.

Even though one in 10 Americans is out of a job, those who are employed are increasingly dissatisfied.

“Through both economic boom and bust during the past two decades, our job satisfaction numbers have shown a consistent downward trend,” said Lynn Franco, director of the Consumer Research Center of The Conference Board, in a prepared statement.

“[That] could spell trouble for the overall engagement of U.S. employees and ultimately employee productivity,” she added.

The report notes that job satisfaction has steadily declined over the years despite big improvements in the work environment, such as a reduction of workplace hazards and an increase in vacation days.

The drop in satisfaction over the past 22 years spans various aspects of employee life, including interest in work (down 18.9 percentage points) and job security (down 17.5 percentage points).  And employee satisfaction dipped across the board; workers in every age group and income levels showed a drop, but workers younger than 25 were the most unhappy in their jobs.

Almost one-quarter of respondents said they didn’t expect to be at their current jobs within a year. 

Again, with all of this dissatisfaction, I believe 2010 will be a strong year for franchise recruiting.  The economy is starting to recover which offers the perfect backdrop to launch a new franchise business.  If you are one of those 55% that is unhappy with your current job, what are you waiting for?

Yesterday, Mosquito Squad, one of the franchise systems owned by Outdoor Living Brands, completed the training of its largest class of new franchisees ever. 

We are delighted to welcome this group of new franchise owners into the family of Outdoor Living Brands.  We look forward to supporting their efforts to pusure their personal, business and career goals by growing vibrant Mosquito Squad franchise businesses in the years ahead!

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