I recently read an article by Anita Campbell in which she spoke about the demographics regarding people who are entering the world of business ownership and franchising.  There were some eye opening facts regarding the ages of first time entrepreneurs.

Anita quoted statistics from a November 2009 Bureau of Labor Statics study that showed, “The incorporated self-employment rate is four times higher among those aged 65 to 69 than among those aged 25 to 34—and a whopping 25 times higher than among those aged 20 to 24.”

There are a number of reasons this may be taking place:

  • Investing may be easier with the utilization of built up retirement funding
  • With grown children, the ability to save and gain necessary capital for start-up may be easier
  • Lay-offs – higher paid senior executives were greatly impacted during the economic down-turn – rather than going back into Corporate America, invest in yourself and your skills
  • Nearing retirement age, but still having the desire to contribute
  • Empty-nest syndrome – many mothers have more time on their hands and the ability to take charge of their time – with the battle to gain employment being an uphill one for many stay-at-home moms, starting a busy may be much more plausible

If any of the above scenarios sound familiar, I suggest you read the entire article, and perhaps consider franchising as an option.

When considering a franchise opportunity, you may want to think outside the box.  Often people looking at business opportunities search inside their current skill set or trade.

Carpenters look at construction related franchises, electrician looks at franchises in the electrical field, etc.  Consider the other experience you  have and think of how you could utilize that in almost any field.  You may have sales experience, marketing experience, management experience, etc. and none of these skills are “field” specific.

Grady Barnard began to look for opportunities outside his field and shares his experience of getting into the franchise arena below.

“Hi, my name is Grady Barnard.  I am in the Technology field with a great company, but wanted to diversify my income, so after looking at several opportunities decided to go with the Squad. In the end I feel as if this opportunity will give me financial freedom and a better quality of life for my family.

After looking at several opportunities, I decided on Mosquito Squad for several reasons:

  1. Initial Investment
  2. A true need in our area, plus the ability to help others enjoy the outdoors as I do – Mosquito Free
  3. A company (OLB) that has been around for a while with other successful franchise opportunities

So far the company has been a great help getting us started – I think what closed it was the fact they do not take everyone who has money to spend. You go through an evaluation process to determine:

1. if the opportunity is right for you

2. if you are a good fit with the company.

That was big in my mind.  I am looking forward to a big season in 2010.”

As you have read, Grady decided to think outside the box and consider utilizing his skills in an unrelated field to reach his goals.  With the right mind set, the sky is the limit with franchising.

As you begin your quest to learn more about business ownership, do your homework, and know the rules of the game.  When you are considering franchise opportunities, remember that the Federal Trade Commission has set forth many rules and guidelines that franchisors must follow to remain in compliance.

As a Franchise Recruiter for Outdoor Living Brands, I hear stories of interactions my candidates have had with other franchise opportunities.  Typically, when the first question I receive from a candidate is “How much money can I make”, I know they are either testing me and my credibility, or they may not have worked with ethical franchise professionals in the past. 

As per Federal Trade Commission rules, there is only one legal way to answer that question as a franchisor.  Franchisors may include an “earnings claim” in their Franchise Disclosure Document (or Unified Franchise Offering Circular), but must have the historical data required to verify the information being disclosed.  This “earnings claim” is found in the Franchise Disclosure Document as an “Item 19”. 

Most franchise concepts do not have an Item 19 in their Franchise Disclosure Document.  Perhaps the historical data isn’t available, the information does not put the franchise’s performance in a good light, or they are simply not comfortable providing that data up-front.  If you are looking at franchise concepts, and hear claims of “100% success rates” or “our franchisees make a lot of money”, etc., buyer beware – if you can not find this information documented, it may not be accurate.  Ask the franchise concept if their Franchise Disclosure Document contains and Item 19 – and if not, why?

Outdoor Living Brands currently works with franchise candidates of Archadeck, Mosquito Squad, and Outdoor Lighting Perspectives.  Each of these concepts offer an Item 19.

As a Franchise Recruiter with Outdoor Living Brands, a common reason people give for looking at franchise opportunities is they want to have more time to do the things that are important to them.  Recently I had the pleasure of working with Kendra and John in their quest to take control of their future and their time.  Below is Kendra’s story.

 “My name is Kendra and I have worked in environmental engineering consulting for the past ten years.  My partner, John, is a civil engineer who works mainly in construction management.  As we started looking at our future together we focused on incorporating each of our individual goals into our goals as a couple.  While my goals were more family oriented and wanting to control my own time and career development, John has always wanted to own his own business.  We decided to start exploring different business opportunities and took a short seminar on franchises to learn more about them, thinking maybe 5 years down the road we would start something.  We started working with Entrepreneur’s Source and were put into contact with several different franchises.  Mosquito Squad was very interesting to me especially since one of my summer jobs in college was with the Baltimore County Department of Agriculture, Mosquito Control Division, driving one of the spray trucks around.  The more we learned about Mosquito Squad and Outdoor Living Brands the more we liked them.  Although we didn’t go into the process with any kind of expectations, or even thinking we were going to buy a franchise, the opportunity was so great that we couldn’t let it pass us by.  The investment level was very reasonable and we know Annapolis has lots of mosquitoes!

 We signed up in September, completed training in December, got our first customer in March and will be heading out to do our first spray next week.  The whole process has been great.  There is stress involved, but the people at Outdoor Living Brands do their best to help you in any way possible.  John and I both work our full time jobs and plan on hiring people to work at Mosquito Squad once we have enough customers.  Coming from a science background I have had to learn a lot about business, accounting and marketing.  It takes up almost all of our free time but we hope the reward will be worth it.  It has made us work together as a team and allowed us to experience the joys and pains together.  We are looking forward to a great season and our excitement about Mosquito Squad is the same now as it was on Confirmation Day.” 

Take control of a precious commodity, your time and your future.  Consider franchising as a way to facilitate reaching the goals you have set for yourself and your family.  Starting your own business is not the easiest of tasks, but with the help of a support team to pave the path, you could be on the way to success quicker than you may think.

“I’m waiting to see what happens with the economy.”  As a Franchise Recruiter for Outdoor Living Brands, this is a common reason people state for not starting their own business and taking control of their own destiny.  “I would love to be my own boss, but what if . . .” Step back for a moment and ask this question – “Am I looking for excuses or answers?”

Does fortune truly favor the brave?  Entrepreneurs thrive on challenge and seek the positive attributes of any situation.  Consider the businesses that were started during a recession or depression that have thrived . . . Hewlett-Packard, Sports Illustrated, CNN,  GE, IHOP, Microsoft, Burger King, Fed Ex, MTV, Hyatt Corp, the list goes on and on.  New opportunities are born each day, even during tough economic times, but only those “brave” enough to view the economic situation as a positive will make that first step toward owning their own business.

 All businesses face challenges.  One challenge that has caused many companies to fail is the lack of planning.  We hear of companies that were lax in their spending, controls, systems, analysis, and structuring.  With companies having to “tighten their belts” many people are caught in the pinch.  When you start a business or are nurturing it through the infancy stage, your attention to detail and the key systems of your business is exceptionally strong.

Whether you are looking for a job or starting a business, you will face challenges.  Now add the ability to utilize many years of experience in developing, implementing, and monitoring systems to your arsenal.  Perhaps you are thinking “I don’t have many years of experience, and little or no exposure to those things.”  Franchising allows you the ability to have that experience and knowledge at your finger tips.    Put your determination, abilities, and drive to work for you.  Consider franchising as a way to start your own business.

When Scott Anderson was looking for a way to grow his business, and leverage his existing customer base, he opted to pursue a franchise opportunity.  On January 11, 2010, Scott inquired about an Outdoor Living Brands franchise opportunity.  Scott and his father, Keith, had worked hard to build a successful business in the Augusta, Georgia area.  

Scott and Keith began the process of investigating a franchise opportunity in mid January, 2010.  Keith attended a Confirmation Day in early February, the Franchise Agreement was executed on February 18th and the business was launched in March, 2010. 

Below is Scott’s story in his own words.

“My name is Scott Anderson, I purchased the Mosquito Squad franchise in Augusta, Georgia in February.  My father and I currently own a Landscape Design/Build and Management firm.  We felt like Mosquito Squad would be a great complimentary business for a few different reasons.   

1.  It is a great way to sale additional services.   

2.  It offers a great service to our customers.  Our customers spend large money on projects in their yard so they can enjoy the yard.  Pests such as Mosquitoes can make for undesirable evenings in a back yard.  We felt like Mosquito Squad was a nice solution to our customer’s problems. 

Though we have not started spraying as of yet, I recently finished my training and I am working on my marketing strategy and I am very optimistic.  Mosquito Squad has given me the tools to start this new business.  I feel that it will be a great success.” 

When business owners have worked diligently to grow their customer base, build a referral network, and have provided excellent customer service and begin looking for a way to leverage their experience, franchising can be the best way to achieve their growth objectives.  Utilizing a proven system allows you the opportunity to add a service with a team of professionals assisting with getting up the learning curve while you focus on your business.

Recently, I was interviewed by Tom Franz, the Franchise Mentor, on his “Be Your Own Boss” radio show.  We discussed franchising as a vehicle for to be your own boss.  Franchising can be a great way for individuals to pursue a transition in their careers, to take control of their own destiny, and to pursue their business, career and lifestyle objectives through franchise ownership. 

As president of Outdoor Living Brands, I have literally seen dozens and dozens of examples of our franchisees – Archadeck, Outdoor Lighting Perspectives, and Modquito Squad – turn to franchising as the way to take control of their careers and financial futures by investing in a franchise in pursuit of their personal wealth, income and lifestyle goals. 

According to research sponsored by the International Franchise Association,  franchise businesses are up to three times more likely to be successful compared to similar independent businesses.  Over the last twenty year, the franchise industry has experienced exponential growth.  A tremendous number of new franchise businesses have been launched in the last five years alone and there are now over three quarters of a million franchise units driving tremendous job creation across our economy.

If you are thinking about a change in your career and you want to play a part in this growth, consider franchising and consider one of our franchise brands.  While you do, take a look at part of the taping of my recent radio interview on YouTube!