When considering a franchise opportunity, you may want to think outside the box.  Often people looking at business opportunities search inside their current skill set or trade.

Carpenters look at construction related franchises, electrician looks at franchises in the electrical field, etc.  Consider the other experience you  have and think of how you could utilize that in almost any field.  You may have sales experience, marketing experience, management experience, etc. and none of these skills are “field” specific.

Grady Barnard began to look for opportunities outside his field and shares his experience of getting into the franchise arena below.

“Hi, my name is Grady Barnard.  I am in the Technology field with a great company, but wanted to diversify my income, so after looking at several opportunities decided to go with the Squad. In the end I feel as if this opportunity will give me financial freedom and a better quality of life for my family.

After looking at several opportunities, I decided on Mosquito Squad for several reasons:

  1. Initial Investment
  2. A true need in our area, plus the ability to help others enjoy the outdoors as I do – Mosquito Free
  3. A company (OLB) that has been around for a while with other successful franchise opportunities

So far the company has been a great help getting us started – I think what closed it was the fact they do not take everyone who has money to spend. You go through an evaluation process to determine:

1. if the opportunity is right for you

2. if you are a good fit with the company.

That was big in my mind.  I am looking forward to a big season in 2010.”

As you have read, Grady decided to think outside the box and consider utilizing his skills in an unrelated field to reach his goals.  With the right mind set, the sky is the limit with franchising.

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As a Franchise Recruiter with Outdoor Living Brands, a common reason people give for looking at franchise opportunities is they want to have more time to do the things that are important to them.  Recently I had the pleasure of working with Kendra and John in their quest to take control of their future and their time.  Below is Kendra’s story.

 “My name is Kendra and I have worked in environmental engineering consulting for the past ten years.  My partner, John, is a civil engineer who works mainly in construction management.  As we started looking at our future together we focused on incorporating each of our individual goals into our goals as a couple.  While my goals were more family oriented and wanting to control my own time and career development, John has always wanted to own his own business.  We decided to start exploring different business opportunities and took a short seminar on franchises to learn more about them, thinking maybe 5 years down the road we would start something.  We started working with Entrepreneur’s Source and were put into contact with several different franchises.  Mosquito Squad was very interesting to me especially since one of my summer jobs in college was with the Baltimore County Department of Agriculture, Mosquito Control Division, driving one of the spray trucks around.  The more we learned about Mosquito Squad and Outdoor Living Brands the more we liked them.  Although we didn’t go into the process with any kind of expectations, or even thinking we were going to buy a franchise, the opportunity was so great that we couldn’t let it pass us by.  The investment level was very reasonable and we know Annapolis has lots of mosquitoes!

 We signed up in September, completed training in December, got our first customer in March and will be heading out to do our first spray next week.  The whole process has been great.  There is stress involved, but the people at Outdoor Living Brands do their best to help you in any way possible.  John and I both work our full time jobs and plan on hiring people to work at Mosquito Squad once we have enough customers.  Coming from a science background I have had to learn a lot about business, accounting and marketing.  It takes up almost all of our free time but we hope the reward will be worth it.  It has made us work together as a team and allowed us to experience the joys and pains together.  We are looking forward to a great season and our excitement about Mosquito Squad is the same now as it was on Confirmation Day.” 

Take control of a precious commodity, your time and your future.  Consider franchising as a way to facilitate reaching the goals you have set for yourself and your family.  Starting your own business is not the easiest of tasks, but with the help of a support team to pave the path, you could be on the way to success quicker than you may think.

When Scott Anderson was looking for a way to grow his business, and leverage his existing customer base, he opted to pursue a franchise opportunity.  On January 11, 2010, Scott inquired about an Outdoor Living Brands franchise opportunity.  Scott and his father, Keith, had worked hard to build a successful business in the Augusta, Georgia area.  

Scott and Keith began the process of investigating a franchise opportunity in mid January, 2010.  Keith attended a Confirmation Day in early February, the Franchise Agreement was executed on February 18th and the business was launched in March, 2010. 

Below is Scott’s story in his own words.

“My name is Scott Anderson, I purchased the Mosquito Squad franchise in Augusta, Georgia in February.  My father and I currently own a Landscape Design/Build and Management firm.  We felt like Mosquito Squad would be a great complimentary business for a few different reasons.   

1.  It is a great way to sale additional services.   

2.  It offers a great service to our customers.  Our customers spend large money on projects in their yard so they can enjoy the yard.  Pests such as Mosquitoes can make for undesirable evenings in a back yard.  We felt like Mosquito Squad was a nice solution to our customer’s problems. 

Though we have not started spraying as of yet, I recently finished my training and I am working on my marketing strategy and I am very optimistic.  Mosquito Squad has given me the tools to start this new business.  I feel that it will be a great success.” 

When business owners have worked diligently to grow their customer base, build a referral network, and have provided excellent customer service and begin looking for a way to leverage their experience, franchising can be the best way to achieve their growth objectives.  Utilizing a proven system allows you the opportunity to add a service with a team of professionals assisting with getting up the learning curve while you focus on your business.

True marketing professionals are creative geniuses.  Recently, my daughter and I came into the office over the weekend to tie up a few loose ends.  Finding office work more than a bit boring, my daughter quickly became dissatisfied waiting for me to complete those dreaded tasks.

As she waited, she picked out a few pens and markers from my desk and began to color.  She was drawing pictures, coloring them, and leaving them for my co-workers as surprises.  As I watched her for a moment, I remembered receiving a notification from Outdoor Living Brands’ award winning marketing team that the Dread Skeeter coloring book was nearing completion.

 A quick search of my computer located a draft version of the piece.  I printed the book and gave it to her.  Her reaction was amazing.  She was so excited to see the character that she had seen in mommy’s office depicted in “a real-life coloring book”.  She sat quietly, which for a five year old is quite a feat, for over an hour, coloring and looking at the pictures.

When she finished coloring, she came over and went through each page telling me what she saw and the story that she felt went along with each picture.  Her enthusiasm and excitement with the coloring book took my attention away from the tasks I was endeavoring to complete.  All of the sudden Dread Skeeter and the Mosquito Squad story were taking center stage.

What creative geniuses the marketing professionals at Outdoor Living Brands are.  By providing a piece of material to a child, they drew the attention of the parent to their product.  These coloring books will be available from the Mosquito Squad Franchisee’s websites.  Their customers can download these coloring books for their children, family members, or visitors.  The Franchisee’s can provide a copy to potential customers at daycare centers, schools, libraries, etc.  True marketing professionals, like the award winning team at Outdoor Living Brands, are truly creative geniuses – My hats off to each of you.

As the leader of an outdoor living franchise company, we are always looking for qualified and properly capitalized franchisees to join our franchise systems – Archadeck, Outdoor Lighting Perspectives and Mosquito Squad.

I am delighted to announce a record setting new class of Mosquito Squad franchisees will be starting their initial training in Richmond on December 7, 2009. This is the largest training class ever for Mosquito Squad and Outdoor Living Brands; it completes our efforts to more than double the Mosquito Squad franchise system in 2009. The new franchisees will be preparing to launch their franchise operations in 2010 and will start protecting families from both the annoying bites and the dangers of insect borne diseases next spring. 

MSF 3560 December 2009 Record Training Press Release – Final

I (and our entire team) look forward to supporting these new franchisees to help them to reach their personal, business and lifestyle objectives that led them to invest in and launch their Mosquito Squad franchise businesses!

Wow, we are experiencing some strong building momentum with our Mosquito Squad franchise business, part of Outdoor Living Brands!  Since acquiring the company in the first quarter of 2009 with approximately 17 franchise locations, we will more than double the company by the end of the year – in fact, we are likely to have more than 40 franchise locations at the beginning of 2010. 

Despite the economic climate, 2009 was a very strong season for the Mosquito Squad franchise system and demand is running extremely strong from individuals seeking to join this rapidly growing franchise system.  We are working on finalizing plans for a very large December training class and expect continued rapid expansion in 2010.  It is fun and rewarding to be part of a dynamic growing franchise system that is helping our franchisees to reach their personal and business goals.

As I follow Google news alerts on the keywords that surround our franchise businesses at Outdoor Living Brands, it seems that everyday lately a news feature appears on the Internet that makes me chuckle.

The Internet is filled with urban legends about how Lemon Fresh Joy dishwashing liquid, Avon Skin So Soft and Listerine mouthwash are just some of the household items that will help keep pesky mosquitoes away.

Not so much.

As the seriousness of mosquitoes spreading West Nile Virus and encephalitis in humans, and heartworms in dogs and cats exponentially increases, it’s time to take some serious action.

Mosquito Squad is an effective and dependable treatment that kills mosquitoes using an EPA-registered solution. Our clients enjoy barrier spray protection every 21 days as a Mosquito Squad professional fogs the area surrounding their home. Others choose Mosquito Squad’s 24/7 around the clock protection with the Mosquito Squad automatic misting system, with efficiently timed bursts throughout the landscape for continuous control.

To be even more diligent, we also recommend our clients to be proactive in avoiding situations, which can encourage mosquito activity. As female mosquitoes lay their eggs in water, it makes good sense to also take simple, preventive measures to keep mosquitoes at bay, for example:

Empty collected residual water in flowerpots, pet water bowls, swimming pool covers and other seasonal items left outdoors.

Clean out clogged gutters as collected water can produce large numbers of mosquitoes each season.

Aerate ornamental pools (air movement is a strong deterrent) or stock them with fish. Water gardens can become large mosquito hotbeds if they are allowed to become stagnant.

For more information on Mosquito Squad, call 877-MOSQUAD to speak with the mosquito control professional in your neighborhood. If there isn’t one yet, and you would like to find out how you can become one, call Outdoor Living Brands at 800-722-4668 and ask for Franchise Recruitment. On the web, you can visit http://mosquitosquad.com/Franchise.html or http://www.outdoorlivingbrands.com/FranchiseOpportunities.html.